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Meet the founders
Weightstry was co-founded by Blake Nations and his wife, after the program she needed turned out not to exist — even inside an industry Blake knew well.
The founders’ story
Blake’s wife began noticing weight she couldn’t explain. She hadn’t changed how she ate. She hadn’t changed how she moved. Her sleep and her stress weren’t the story either. The scale kept moving the wrong way, and nothing in the obvious places told her why.
So she did what women are told to do. She went to her doctor. She had the workup. The labs came back without anything flagged. The advice was the advice every woman in this story gets.
It didn’t work, because it wasn’t the problem.
The problem was hormonal. After a long medical evaluation, she learned that her body had entered a phase of normal hormonal change — the kind that quietly rewrites how a woman’s body stores fat, processes sugar, responds to exercise, and answers to the programs that used to work. For her, the significant changes didn’t arrive until after menopause. For many women, they arrive earlier, through perimenopause. The pattern is the same. The timing is not.
Blake, in the same years, was carrying his own version of this. He had been fighting his own weight for a long time. And he had spent years working alongside the team that helped open more than 350 weight-loss clinics across the country — not as a clinician, but close enough to the work to understand the industry from the inside. Most of what he knew, he had learned from sitting next to medical providers, clinic operators, and the people building the systems patients moved through.
Both of them eventually used a weight-loss program through one of the clinics Blake had helped establish. Both of them saw meaningful change. And it was inside that experience that the gap became impossible for him to look away from. There were women — a lot of them — for whom the standard story of eat less, move more, try harder didn’t account for what their bodies were actually doing in midlife. They weren’t being met where they were.
Weightstry was built to meet them there. It is designed specifically around the way weight gain shows up during perimenopause and menopause, and it is supported by a network of licensed healthcare professionals, licensed prescribers, and the medical compliance infrastructure required to connect each member with a physician-directed program built for her circumstances.
Weightstry was designed with women in mind, but the practice is open to any adult who recognizes themselves in this story.
What this means for you
The belief underneath this practice is simple. A woman whose body stopped answering to the methods that used to work hasn’t failed at anything. She’s been handed the wrong instructions. Weightstry exists to hand her the right ones.